MEMBERSHIP SURGES 50% IN E-COMMERCE COMMUNITY Online Shopping Boom Drives Retail Industry to Team Up On Bridge
NEW YORK, NY, July 30, 2021 – Bridge, an e-commerce community, reported a record increase in membership as the pandemic continued to rattle the retail landscape. In the last 12 months, 275 retail stores joined Bridge, bringing the total membership to more than 826 stores—a 50% increase. ...
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Online selection is very important. This leads one to ask: from how many dining and entertaining brands can your customers shop? How many bedding brands?
Your Bridge now quickly tells you and your customers this information. Please:
Visit your Designers page.
Look to the right of the department name. You will see a dynamic brand count. e.g. "Decorating & Accessories: 44 Brands"
At the top of the page, your Bridge displays the total numbers of brands ...
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Atlanta Seminar Offers Selling Strategies for Independent Stores Casafina and Vietri will host Bridge’s Jason Solarek in their respective showrooms
Allison Zisko // Editor in Chief
January 15, 2020
Jason Solarek, Bridge CEO, and Matt Hullfish, Casafina’s national sales manager, at a seminar last year.
ATLANTA—Tabletop brands Casafina and Vietri are collaborating with e-commerce platform provider Bridge on two training sessions at the International Gift & Home ...
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December 10, 2019
December 10, 2019
Indie retailers are being hunted online by Amazon, Zola, and brands using their direct to consumer sites. They are triangulating around their prey. These entries are picking off their online customers and thereby their ‘supply chains‘ that keep them afloat online. Without online sales, the indie stores are starved of the one area in which the retail industry is growing.
Amazon and brands target general public orders. Due to the lower prices, brand name, and marketing, they'll get those ...
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October 23, 2019
October 23, 2019
Good news: Retailers can now sync with an unlimited number of Smart Brands for $28.
Details: + A retailer just needs to subscribe to a Bridge plan that is $28 or more per month. If you pay $28/month or more for Bridge service, your business qualifies. + If you are a retailer that is paying less than $28/month, you can sync with up to 10 Smart Brands.
Benefits of syncing with Smart Brands: + Save time and money. Let brands maintain products for you. + Sell more. Retailers report selling 13% more due ...
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October 22, 2019
October 22, 2019
We're happy that REI, with 154 stores and $2.4b in revenue, is finally catching up to Bridge.
REI, the outdoor gear retailer, made news last week when it announced that it was offering an expanded selection of gear online from big brands like Salomon (the outdoor, athletic shoe company).
Excerpt:
The expansion allows customers to choose from a wider range of products. "This functionality opens up so many doors for our customers and gives them access to new sizes and styles of products that we ...
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July 21, 2019
July 21, 2019
I believe that offering greater online selection is increasingly important in retail.
Greater selection is important for many reasons including:
1. Giving shoppers more choices. More choices lead to more sales.
2. Helping stores be more competitive. Shoppers know that big online retailers like Amazon offer millions of products, and thereby millions of possible price points and features. Offering something similar is the natural route to get those orders back from Amazon.
3. Boosting a ...
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June 13, 2019
June 13, 2019
Target just announced it's offering same day delivery for $9.99 per order, shares today's New York Post.
Companies are scrambling to speed up delivery to compete with Amazon even if this means smaller margins. They would rather make less than let Amazon get the sale.
There’s a massive retail and in particular shipping war going right before our eyes: Walmart and Amazon are trying to out deliver each other. Why? Quick delivery + Massive selection = Retail Success in 2019 and beyond
I believe the future of retail is about big selection and quick shipping / pick up. The ‘interface’ to manage these features will be a shopper’s mobile phone. To support this belief, I designed our new software to meet this trend. You’ll notice in our new 2.0 Bridge software that ...
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Your Bridge 2.0 update is complete. Your site now offers a smoother, cleaner experience for customers--and you.
Your upgrade to 2.0 software is free and automatic--you do not need to take any steps. This free upgrade is especially valuable because a new retail website costs $11,000 - $29,000 on average to setup. (Source: Atlantic Business Technologies.)
1. You will wish to learn what is new in 2.0.
I will be sharing a video about what is new in Bridge 2.0.
One of our Bridge retailers recently received a message from a bride-to-be. She said that she would not be able to visit the store and instead emailed the store all the items that she wanted to register for.
This is a great news for our retailer’s registry. The bride likes the store’s Bridge site so much that she’s going to pick everything out online and not even come in the store.
And, this message is a great example of the existing trend:
Brides don’t even go into the store. Women these days ...
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